Rumor Has it You're a Tease? You Must be a Highly Effective Event Marketer!
by: Dina Giolitto
A fact about human nature: gratification is so much more intense after you've been made to want something for a long time.
This is something you need to remember as you roll out your "event marketing" campaign to your list of subscribers and participants.
They don't know it, but your listeners want you to tease them. They like it when you dangle the carrot, press their hot buttons and walk away. It makes them respond, and it makes them want what you have.
For this reason, it's worth "pacing out" your event marketing email drip campaign and schedule of "events leading up to the event."
Event marketing can get pretty crazy. You have a lot to do, and little time to do it. I know, because I'm currently coordinating the first annual Web Content Awareness Day, which you can read all about and bookmark for our big launch on Feb 9, right here: http://WebContentAwarenessDay.com
You don't think you'd like to create an event? Well, maybe you wouldn't, but maybe you would if you knew what the event was. Planning an "event" can inject new life to your sagging, lagging online network. It can make you a little bigger in your niche. It can even make you something of a celebrity, if you think you can hack "high profile."
You can design your event to be as big or small as you like. Create a "Buy Me a Drink" website like John Delavera's at http://buymeadrink.com, and earn a few dollars for your efforts while making people laugh and smile. Throw a virtual Halloween bash and have your colleagues send hilarious costume pics, maybe hold a "guess the marketer" masquerade online. You can do anything you'd like, as long as your ultimate goal is to endear your audience to you, build better business relationships and expand your connections.
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Rumor Has it You're a Tease? You Must be a Highly Effective Event Marketer!
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About The Author
Dina Giolitto
You want killer content and you want it now. Dina at Wordfeeder.com is driving mass traffic to the first annual Web Content Awareness Day and she'll drive it to your website next. Count on Dina to deliver laser-focused copy that will emotionally snare your readers. Convert visitors to subscribers... and subscribers to paying customers. Visit http://Wordfeeder.com for lip-smacking web copy served up quick.
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